We Almost Didn't Build ProofGateway. Here's What Changed Our Minds.

We almost didn't build ProofGateway. Because the tools already existed. Surely someone had solved this? So we did what any rational founder would do—we tried them all. And what we found was frustrating.

The problems we kept hitting

Some tools had widgets so slow they were actively damaging page speeds—we're talking 13+ seconds on mobile. Your social proof is supposed to build trust, not kill conversions before the page even loads.

Some were priced for enterprises but marketed to small businesses. $50/month to get started. $200+ if you actually wanted the features. And a narrow cancellation window you'd better not miss, or you're locked in for another year.

Others locked reviews behind their own branding unless you upgraded. Some capped how many testimonials you could collect. Some limited how many places you could embed them.

The same model, everywhere

Everywhere we looked, the playbook was the same:

• Get you in cheap.
• Restrict just enough to frustrate.
• Push you up to the next tier.

And the irony? These are tools built to help you build trust with your customers. Yet the products themselves felt… untrustworthy.

So we built what we actually wanted

• $19/month.Flat. No tiers. No gotchas.
• Unlimited.Testimonials and embeds. No caps on either.
• Works everywhere.Webflow, Framer, WordPress, Shopify—no dev time needed.
• Live in minutes.Most users are up and running in under 10 minutes.
• No friction.Customers submit testimonials without creating an account.
• You stay in control.Every testimonial is approved by you before it goes live.

Trust shouldn't be hard to show

Trust is already hard to earn. The tools that help you show it off shouldn't make it harder.

If you're collecting customer testimonials—or wish you were—we'd love for you to take a look.

Try ProofGateway free